Donnelly Group bringing £6m Jaguar-Land Rover showroom to Dungannon

by Gráinne Connolly

Donnelly Group car dealers is to take on a new Jaguar-Land Rover Franchise at its flagship site in Dungannon. 

The group is Northern Ireland's largest family owned, new and used car retailer, who also celebrated their 70th anniversary in business last week. 
 

The new development will include a £6 million pound, 16-car showroom with space for 75 used cars and 100 customer parking spaces. 

Construction work is due to begin this month (November), while the existing Land Rover showroom there will continue to operate as normal. 

Whilst the Donnelly's Group partnership with Land Rover dates back to 1981, the addition of Jaguar adds a 19th manufacturer to the company's offering and it will be the first and only premium brand outlet anywhere in Mid Ulster. 
 

Terence and Raymond Donnelly, the sons of Peter Donnelly who founded the group in 1947 said they're delighted to welcome the brand: 

“We are delighted to welcome the Jaguar brand to the Donnelly Group as our 19^th manufacturer as a result of our longstanding relationship with Land Rover.

“It is especially fitting that work on this exciting new Jaguar Land Rover showroom will commence this year, as we celebrate our 70^th anniversary.

“Since our foundations in 1947 until today, our ethos has always been to provide unrivalled service, value and choice to our loyal customers.

“This state-of-the-art Jaguar Land Rover showroom, with its significant focus on customer experience, reaffirms these values and our commitment to our customers.”

(Site of the new Land Rover-Jaguar franchise, Donnelly Group in Dungannon)

The new Jaguar Land Rover site will be designed with a luxurious interior, full of high-end materials and furniture. 

New handover bays will also be created where customers can have their cars revealed to them before driving directly out of the showroom doors.

There will be a new lounge-style waiting area complete with a coffee bar and wi-fi, as well as a "paint and trim" area where customers can browse options for their new vehicle. 

A spokesperson for the Donnelly Group says: 

"The new showroom will be built around Jaguar Land Rover’s new corporate identity, which puts customers at the heart of the retail experience with exciting architectural innovation, and a stylish, eye-catching scheme.

"Currently being rolled out across Jaguar Land Rover’s entire global network, the new-look showroom design is timeless and contemporary, and will be the only one of its kind in mid-Ulster.

"Both Jaguar and Land Rover’s range of vehicles sit alongside one another in one building, identified by a large glazed area and two large ‘arches’, painted in colours unique to Jaguar Land Rover – Sunshine Grey and Champagne Silver."