Game of Thrones door's win top tourism awards

By David Hunter

A tourism drive which saw 'Game of Thrones' themed doors placed in locations across Northern Ireland has won two awards. 

The doors were carved from a fallen tree at the Dark Hedges in Co.Antrim, where scenes from the popular HBO series are filmed. 

Several trees fell during 'Storm Gertrude' in January of 2016, sparking the creative flurry which spread over ten weeks. 

The campaign has now scooped two awards at the prestigious Cannes Lions Festival of Creativity.

To date, ‘Doors of Thrones’ has racked up over 30 awards and accolades in the marketing and advertising world.

41,170 award entries had been received at Cannes, across 24 different Lions categories.

Niall Gibbons, CEO of Tourism Ireland, said: “Winning a Cannes Lion is the ultimate industry accolade, so we’re really proud that our ‘Doors of Thrones’ campaign has been singled out for not one, but two, awards at this year’s Cannes Lions Festival of Creativity.

"The international tourism marketplace is an extremely competitive one and we are constantly looking at innovative and engaging ways to reach potential holidaymakers, so we are particularly honoured to receive these awards.
 
“Tourism Ireland has been working hard to build awareness of Northern Ireland around the world and we were really pleased to continue our partnership with HBO last year, to highlight the beautiful landscape of Northern Ireland – through the exciting events of Game of Thrones – on the global stage.”