Netflix to crack down on password sharing

Netflix is looking into ways of preventing users from sharing their passwords but in a "consumer-friendly" way. Many users pay for a subscription and allow friends and family to use their accounts - but chief product officer Greg Peters has revealed they want to look into the situation.

He said: "We continue to monitor it so we're looking at the situation. We'll see those consumer-friendly ways to push on the edges of that." He added how he hopes they can go about it by not "alienating a certain portion of [its] user base".

However, he said he didn't have any "big plans" to announce regarding the situation as of now.

The news comes shortly after tech firm Synamedia revealed a new AI system designed to crack down on account sharing.

Speaking at the event, Jean Marc Racine, Chief Product Officer at Synamedia, said: “Casual credentials sharing is becoming too expensive to ignore."

"Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service."

"It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”

Synamedia has now started trialling the system, and says that in future, it will offer access to streaming services like Netflix.